If you do not have experience applying relaxers, please consult a professional prior to your first application. If you decide to apply the relaxer yourself, always perform a strand test prior to applying to the entire head. If you have previously relaxed hair, relax only the new growth
A unique blend of micro and macro fibrous conditioners that is applied immediately after rinsing the relaxer from the hair and before the normalizing shampoo
While substantive conditioners are deposited well within the hair fiber
SUPREME CONDITIONING: Infused in every step with Strengthening Ceramide and Coconut Oil Optimum Defy Breakage Relaxer Kit helps replenish moisture for smooth, healthy looking hair before during and after relaxing
6 EASY STEPS: Protective Pre-Treatment, Conditioning Relaxer Cream + Activator, Neutralizing Shampoo, Reconstructor Treatment, Leave In Strengthener and Whipped Oil Moisturizer in each kit, for 1 application or 2 retouches
OPTIMUM DEFY BREAKAGE NO LYE REGULAR STRENGTH RELAXER: This relaxer kit with whipped oil moisturizer will get you salon straight results in 6 easy steps with 90% less breakage, recommended for normal hair textures
OPTIMUM SALON HAIR CARE: Salon inspired hair care for glamourous styles at home, Our Relaxers come in both regular strength and super strength
SHEA MOISTURE NO-LYE RELAXER: The next generation in healthy relaxing, this Relaxer kit helps preserve the 5 signs of healthy hair: Moisture, Shine, Strength, Softness & Body. For fine to regular hair
STRAIGHT, SLEEK & SHINY HAIR: Now featuring 3 new components including Healthy-Gloss 5 Moisture Conditioner, Healthy-Gloss 5 Moisture Hair Crème & our exclusive Silk Keratin Serum for softness & body.
STYLING PRODUCTS: We make an array of products for all types of curly hair, including moisture-sealing gels & leave-in sprays, rejuvenating oils, pomades, creams, butters & protective edge savers.
UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
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